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News Release CMMC Center of Excellence Announces Memorandum of Understanding with Parava Security Solutions LTD Interoperability Clearinghouse The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is proud to announce a Memorandum of Understanding with Parava Security Solutions Ltd in the UK, and the establishment of the CMMC COE EU. This unique partnership will extend efforts to advance the goals and objectives for improving the cyber and supply chain security and resilience of the US Department of Defense (DoD) global Defense Industrial Base (DIB) network of contractors, suppliers, and vendors. The executed MOU establishes a cooperative agreement between Parava Security Solutions Ltd. and CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices for the DIB contractor community and the information and communications technology community creating a broader CMMC ecosystem to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Source qualified CMMC/ cyber professionals to serve as cyber advocates. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( www.cmmc-coe.org ) and the CMMC COE EU ( https://cmmc-eu.com/ ) will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The CMMC-COE partner network will share a wide range of capabilities from member organizations, including; News Release Monster Energy’s Frederico Morais Takes First Place at the Portugal Cup of Surfing Monster Energy What a performance! Monster Energy congratulates Frederico Morais on winning the MEO Portugal Cup of Surfing in the coastal town of Ericeira on Friday. In a nail-biting final, the 28-year-old from Cascais, Portugal, rose to the top of an international leaderboard including current World Champion Italo Ferreira in an event organized by the World Surf League (WSL). Contested as an invite-only event, the MEO Portugal Cup of Surfing was part of the two-stop WSL Euro Cup of Surfing 2020. Broadcast live via web stream, the closed-to-the-public competition featured twelve male and twelve female elite surfers on the waves of Ribeira de Ilhas beach in Ericera from September 28 to October 2. Previously, riders had battled for points in the French Rendez-Vous of Surfing 2020 on September 23. The WSL donated prize money from both events to charity. When the competition hit the powerful Atlantic swells in Ericeira, hometown hero Morais left no doubt that this was his local spot. Having honed his skills on the Atlantic coast of Portugal his whole life, Morais worked the right-hand point at Ribeira de Ilhas with power and precision. Morais rode his final wave with four stylish turns, attacking the break with floaters and snaps before hitting a perfect tail slide at the top of the wave. When all was said and done, the judges named Frederico “Kikas” Morais the winner of the event, thereby ending current WSL World Champion Italo Ferreira’s nearly one year-long winning streak. “It’s amazing to win at home, I just feel so special! Mostly winning against the actual World Champ and also really good surfing in the semi-finals against Kanoa Igarashi. It’s been a really fun week, a lot of good waves, a lot of good surfing,” said Morais upon winning the Portugal Cup of Surfing. This weekend’s victory continues a strong season for Morais. In 2019, the Monster Energy team rider qualified for the World Surf League (WSL) Championship Tour (CT) and was selected to represent Portugal in the shortboard surfing event at the 2020 Tokyo Olympic Games (now postponed until 2021). In 2017, Morais was named Best European Male Surfer of the Year by surfing association EuroSima and emerged as the best European performer at the 2019 ISA World Surfing Games. Definitely keep an eye on what’s next Morais! Download photos for editorial use. For more on Morais and Monster Energy’s surfing athletes visit www.monsterenergy.com . Follow Monster Energy on YouTube , Facebook , Instagram and Twitter . ### About Monster Energy Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com . Contact Details Kimberly Paige Dresser +1 949-300-5546 kim.dresser@indiepragency.com Company Website https://www.indiepragency.com October 05, 2020 07:00 AM Pacific Daylight Time News Release Monster Energy’s James Gallagher Scores Round-One Submission Victory Against Cal Ellenor at Bellator Europe 9 in Milan Monster Energy The “Strabanimal” strikes again! Monster Energy congratulates James Gallagher on winning the main event fight against Cal Ellenor at Bellator Europe 9 inside Allianz Cloud Arena in Milan, Italy, on Saturday night. In a dominant performance, the 23-year-old from Strabane, Ireland used his Jiu-Jitsu martial arts expertise to end the bantamweight division fight via submission at 4:31 minutes of Round 1. Aired on Channel 5 and streamed live on YouTube, Bellator Europe 9: Gallagher vs. Ellenor was part of a double event package in Milan alongside Bellator 247 on Thursday night. Both fight nights were contested as closed-to-the-public events amid extensive COVID-19 safety protocols for staff, officials and fighters. Saturday night’s showdown between Gallagher and Ellenor had been a long time in the making. The highly anticipated fight was announced and cancelled three times since the original booking more than one year ago due to injuries and the COVID-19 pandemic. Now it was finally time to settle the score. Gallagher stepped into the Octagon on a three-fight winning streak after submitting Roman Salazar within a mere 35 seconds at Bellator 227 in 2019. But he was in for a challenge: Gallagher’s opponent in Milan, Ellenor, scored an impressive victory in his Bellator debut in February 2019 and had never been stopped via KO or submission in his entire career. That was about to change on Saturday night. Ellenor started the fight by taunting Gallagher with low kicks to the leg. But the Irishman retaliated with a punishing body kick and took Ellenor down to the mat within 20 seconds of the fight. What happened next was textbook Brazilian Jiu-Jitsu all the way to the last moment: Gallagher established control over his opponent with a body triangle lock from the back, keeping the fight on the ground while wearing down the Englishman with hands and elbows to the head. Ellenor made several attempts at taking the fight back to standing, but Gallagher never ceased control. His opponent fought off a neck crank at two minutes, but Gallagher kept tightening the squeeze while looking to secure a final chokehold. He found it with less than one minute to go in the first round and locked in a rear naked choke, ultimately forcing Ellenor to tap out for the first time in his professional career. Referee Todd Anderson from Canada stopped the fight at 4:31 minutes of Round 1, pronouncing Gallagher the winner by submission. “I came in here the best I’ve ever been. They say it’s all talk but I’ve had me mouth shut for months and I still come out here and do it. Silence to the whole division. Silence!” said James Gallagher upon winning the headline fight at Bellator Europe 9 in Milan on Saturday night. “I’m just extremely proud of myself! I’ve worked hard. I’m 23 years old. Everyone counts me out, but I count myself in every time!” Saturday night’s victory in Milan marks the fourth consecutive win for James Gallagher, who trains out of SBG Ireland. Gallagher (11-1 MMA) now has eight first-round finishes to his name and has earned nine out of his eleven MMA victories via submission. Asked who he will fight next in his ringside interview after the fight, Gallagher insisted: “Give me a big bag of money and I’ll fight any one of them. I’m the toughest in this whole thing, no one can stop me.” Ending his post-fight interview, Gallagher said: “Give me that belt! It’s mine!” Download High Res Photos for Editorial Use. James Gallagher counts amongst Monster Energy’s elite MMA athletes along with Juan “The Spaniard” Archuleta, Phil Davis , Dominick “Dominator” Cruz , Sergio “The Phenom” Pettis, Michael Chandler , Valerie Loureda, Quinton “Rampage” Jackson , A.J. McKee, Aaron Pico, Gaston Bolanos , Rose Namajunas , Jon “Bones” Jones , Donald “Cowboy” Cerrone , Jorge “Gamebred” Masvidal , Chris “The All American” Weidman , Daniel Cormier , Tyron “The Chosen One” Woodley , Yair Rodriquez, Tony Ferguson, Joanna Jędrzejczyk , and Jessica-Rose Clark . For more on Monster Energy’s MMA athletes visit www.monsterenergy.com . Follow Monster Energy on YouTube , Facebook , Instagram and Twitter . ### About Monster Energy Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com . Contact Details Kimberly Paige Dresser +1 949-300-5546 kim.dresser@indiepragency.com Company Website https://www.indiepragency.com October 05, 2020 05:00 AM Pacific Daylight Time News Release News Direct Expands Internationally -- Hires Industry Veteran Dick Bromley to Open UK Office News Direct Today, News Direct announced that it has tapped industry executive Dick Bromley to lead News Direct’s expansion into international markets. This move marks the latest in a series of strategic personnel hires and purposeful company growth, domestically and internationally. Bromley will serve as Senior Vice President of International Sales – tasked with overseeing News Direct’s international operations, expanding the company’s global network of strategic partners, and building out a team of stellar talent across Europe and Asia. With more than 20 years’ experience in the newswire and communications business, Bromley has held various senior positions around the globe at both Business Wire and Issuer Direct. “I’m thrilled to welcome Dick to the News Direct team. He brings more than two decades of dynamic sales and leadership experience across the U.S., Europe, and Asia,” said Gregg Castano, CEO and Founder, News Direct. “Dick’s proven track record of overseeing scalable growth, across diverse markets, and understanding the unique needs of PR and IR professionals, make him a perfect fit to launch our disruptive platform in the UK and throughout Europe.” Bromley understands that the European market is not a monolithic entity, but one that requires a nuanced understanding of the business, technology, cultural, political, and linguistic dynamics that characterize each country. Part of his remit will be to build out a sophisticated network of sales professionals that understand the unique pain points of IR and PR professionals operating in these markets. “I’m delighted to have such a unique opportunity to showcase News Direct to the international PR and IR community. To be able to build something from scratch and take on an industry that has become so complacent in today’s modern era, is a challenge I am relishing,” said Bromley. “I’m looking forward to building my team across Europe and Asia and showcasing the extraordinary technology and customized distribution that truly sets us apart from the competition.” About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/ September 29, 2020 10:00 AM Eastern Daylight Time Image News Release MarketFinance banks £50m for CBILS demand from UK SMEs ahead of deadline MarketFinance Fintech business lender MarketFinance has secured an additional £50m from one of Israel’s largest asset managers, Viola Credit, to lend to UK SMEs under the HM Treasury and British Business Bank CBILS initiative. The announcement comes as MarketFinance launches a “unified application” process in which SMEs will, through one application, be presented with a variety of finance options and be able to select those best suited to their needs. MarketFinance is now able to offer a combination of business loans, invoice finance and revolving credit facilities through this single application journey. Funding line to support CBILS The CBILS initiative will conclude at the end of September 2020 with pre-submitted applications in September being valid until the end of November. In readiness to service the last minute dash for CBILS loans or revolving credit facilities, MarketFinance has secured this additional funding of £50m to support SMEs with their working capital at this crucial time. Since 2011, Institutional investors such as banks, asset managers and family offices have provided the majority (70%) of capital that MarketFinance lends out to businesses. Anil Stocker, CEO at MarketFinance , commented: “Only 60,409 CBILS facilities have been approved since the pandemic started, versus 1.2m Bounce Back Loan approvals. This shows there are many businesses who could still benefit from accessing CBILS finance before the scheme ends. For many who took a Bounce Back Loan, there is now a short window where they can refinance onto a larger CBILS facility which could see them over to the new year. Vast swathes of the UK SME community haven’t applied or remain unaware of the CBILS initiative and that it concludes in a few weeks. By lining up this additional funding, we want to send a strong signal to the market that MarketFinance is here to help ”. One application, many options Alongside the fundraising, MarketFinance has rapidly improved its unified application process to allow faster decisions and access to the right funding for SME applicants. This means, for the first time, businesses will make a single universal application for finance and will be able to see, learn more about and select which option (or combination of options) is right for them. This will allow SMEs to draw down a loan today, but also set them up to use invoice finance or a revolving credit facility for when their order book fills back up. Through collecting just a few pieces of information about the applying company, MarketFinance is able to make instant decisions on 45% of applications with their automated decision engine, “Autoflow”. Their proprietary risk model, “Selector”, can assess each applicant under pre-COVID conditions, which means funding decisions are not overly biased by these unprecedented and potentially temporary conditions. This gives applying SMEs a greater opportunity to be approved compared with other financiers whose models are run only against today’s conditions. This year MarketFinance added business loans and revolving credit facilities to a product suite including selective invoice finance, contract finance and confidential whole-ledger invoice finance. Businesses are able to access a combination of these simultaneously from MarketFinance, making it the first fintech funder to offer multiple products within a single platform. Anil Stocker added: “Since launching CBILS loans, we’re already lending out around £10 million per month and our product development in invoice finance means we’re getting funds out 40% faster than 6 months ago. We’re constantly working on how we can reduce the time to funding for our new applicants and existing users. CBILS has only accelerated the pace at which we’re investing in our various products. The MarketFinance vision is to make finance available, easy-to-use and fairly priced to viable small businesses that need it most.” MarketFinance is accredited to lend under the Coronavirus Business Interruption Loan Scheme (CBILS), providing term loans from £50,001 to £150,000 and revolving credit facilities from £50,001 to £5m to UK SMEs. SME business owner Miguel Gibson, MD at tour operator Live Holidays Ltd commented: “As soon as the lockdown hit, our first priority was to refund our customers. In the meanwhile we were waiting for airlines to pay us back. The banks were slow to support with CBILS but MarketFinance understood our business quickly and provided a £150,000 CBILS loan in days. It meant there was no extra pressure on the business. We’re a £7m turnover business and this loan has helped to navigate an unprecedented time”. Anil Stocker added: “We make finance easier for business owners. Over the years we’ve refined our platform, allowing integrations with banks, online accountancy packages and credit bureaus to make lending a seamless process. This has saved time for owners and allowed them to focus more energy on the running of their business”. MarketFinance business highlights (2019/20): Updated brand name from MarketInvoice to MarketFinance to reflect launch of multi-product offering Secured £56m Series B round (debt and equity funding), attracting new investors Barclays and Santander. Strengthened leadership team with a new CFO, CRO and CTO Accredited as a CBILS lender for term loans and revolving credit facilities In response to COVID-19 impact, launched a Furlough Advance product to ease cash flow pressure on businesses as they wait to be paid from HMRC. ENDS About Viola Credit Viola Credit is a private credit fund headquartered in Israel offering multi-strategy credit products to growing technology companies in Israel and abroad. The fund provides custom-made credit solutions to technology companies through several main investment strategies including Venture Lending, FinTech Lending, Growth Lending and Tech Mezzanine Financing. Since 2000, Viola Credit has successfully invested over $1 billion in a range of businesses across multiple stages and geographies. Viola Credit is part of Viola group, Israel’s leading technology focused investment group with over $3.0 billion of assets under management. About MarketFinance MarketFinance is a business finance company with offices in London and Manchester. The online platform enables businesses to access a range of flexible finance solutions — quickly and easily. This smart technology is backed by help from real people so business owners can save time and focus on growing their business. Since 2011, MarketFinance has advanced over £3 billion to companies across a range of sizes and sectors, providing working capital and finance for everything from paying staff and suppliers to launching new products or services and accelerating growth. MarketFinance is backed by Barclays, Santander InnoVentures, European venture capital fund Northzone (invested in Klarna, iZettle and Trustpilot), private equity group MCI Capital (also invested in iZettle, Azimo and Gett). Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@marketfinance.com Company Website https://marketfinance.com/ September 07, 2020 03:00 AM Eastern Daylight Time News Release US Athlete Matt Ludwig jumps to 5.53 meters with mask at Fine’s virtual pole vault competition Fine Hygienic Holding Earlier this week, four of the world’s top pole vault champions competed head-to-head in Fine’s first ever live steam competition. Over 2.5 million viewers world-wide, watched a spectacular display of athleticism and skill at the global live stream pole vaulting competition by Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturers of hygienic paper products. This was the first time that the athletes have competed wearing masks, with the aim to raise awareness on safety at this time. Brazil’s Thiago Braz placed first vaulting to an impressive height of 5.70 meters. The Brazilian Olympic Gold Medallist holds a personal best of 6.03 meters. Philippine’s EJ Obiena came second with a height of 5.60 meters. The athlete is set to make his Olympic debut in Tokyo in 2021 and currently holds the Asian Gold Medalist and the Asian Athletics Championships record with his best at 5.71 meters. Matt Ludwig, US Indoor Champion and NCAA Championship qualifier with a personal best of 5.90 meters claimed third place at a height of 5.53 meters, and in fourth place, Paweł Wojciechowski at 5.20 meters. Pawel is the current European pole-vaulting champion and previous world champion with a personal best of 5.93 meters. Fine Hygienic holding gave away a total cash prize of USD 50,000 to the athletes, as a recognition of their efforts and time. “It was both an honor and a privilege to work with these four incredible athletes and to be able to watch them perform at their absolute best as they prepare to compete in the 2021 Tokyo Olympic Games. Our vision for this event was so much more than simple entertainment; it was about kindling excitement and optimism for people all over the world at a time when it is needed the most. I believe we accomplished that vision and I look forward to many more live virtual competitions in the future,” said Fine Hygienic Holding CEO, James Michael Lafferty. Matt Ludwig said, “At a time when social distancing and wearing masks are the safest things we can do to protect everybody, I would like to immensely thank Fine Hygienic Holding for bringing us together virtually and pulling off a safe, exciting, global event. We as athletes are grateful to have the support from such a great company. Personally, it was interesting and difficult to compete without having any of the competitors in the same venue. Overall, my jumps were not as dynamic as usual however it showed me that I have a lot to work on, which I’m looking forward to as we approach the Olympic season.” The health and safety of the athletes and all organizers was given top priority throughout every phase of the event. In addition to providing all participants with essential hygienic products, Fine supplied each athlete with a Fine Guard Sports Mask, which allowed them to compete with the utmost protection while not inhibiting their performance. Fine Guard Sport is the world’s only reusable hygienic face mask enhanced with the Swiss patented Livinguard technology, proven to effectively kill germs, bacteria and viruses, including Coronavirus, while allowing the user to breathe freely during strenuous physical activity. About Fine Hygienic Holding Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and the MENA region’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. With its commitment to becoming “the shining star of the Arab FMCG business world,” FHH focuses on wellness, sustainability, state-of-the-art production processes, pioneering CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions in addition to personal protective equipment (PPE). Contact Details Maggie McGarvey +1 312-357-6120 mmcgarvey@apcoworldwide.com Company Website https://www.finehh.com/ August 21, 2020 07:09 AM Eastern Daylight Time Image News Release AQAIO Partners with Comodo to Build European Channel Comodo Comodo and AQAIO today announced their strategic partnership. AQAIO, a specialized next generation IT security distributor in Munich, Germany offers Comodo security solutions to reseller partners. “We chose to partner with Comodo because of the ease of use of the Dragon platform and the auto containment technology. The auto containment is a killer feature compared to everything else on the market. Why offer 99 percent when you can have 100 percent threat protection? Plus, the pricing is attractive and the cherry on top is the superb support team,” said Jens Schumacher, European Comodo Partnership Manager, AQAIO. Richard Hellmeier, CEO of AQAIO said “We are looking forward to building the channel for Comodo in Europe.” AQAIO chose Comodo’s Dragon platform with Advanced Endpoint Protection (AEP), which is a complete cloud-native framework that delivers a zero-trust architecture to protect and defend endpoints. Its patent-pending auto containment technology has active breach protection that neutralizes ransomware, malware and cyber-attacks. The auto containment runs an unknown executable in a kernel API virtualized mode, thereby offering attack surface reduction (ASR) which neutralizes ransomware attacks. The Dragon Platform also utilizes a Default Deny security posture with Default Allow usability to provide a most comprehensive protection against zero-day threats, while having no impact on end-user experience or workflows. In addition, Comodo’s Valkyrie analyzes and gives a trusted verdict for every file – no other company will analyze and give trusted verdict for 100% of the files on a network. Comodo’s platform shares intelligence and is therefore more secure than disparate products that claim best of breed but don’t share information. Comodo has architected its cybersecurity product to maximize intelligent sharing between every component of the platform, therefore providing superior security. Schumacher continued, “The increasing complexity of the cyber-threat landscape and industry-specific requirements demand solution specialists. Through our Comodo partnership, our partners, resellers and managed service providers can offer their customers everything enter from Managed Detection and Response (MDR) as a service to custom SOC-as-a-Service, and enterprise solutions with no initial investment.” AQAIO also chose Comodo’s next-gen SOC-as-a-platform (SOCaaP)™ which includes people, process and technology and offers full white label capability for any MSSP or enterprise. The platform saves partners time and money and is available with zero capital outlay. Alan Knepfer, President and Chief Revenue Office at Comodo said, “We look forward to a strong future with AQAIO. Through this partnership, their resellers have support in their time zone and a local, central point of contact.” About AQAIO AQAIO is a partner to resellers, system integrators and OEMs. We deal with new technological developments, complemented and expanded by complementary solutions of market and technology leaders in the IT security environment. We also offer 2nd level support and training for our customers and their customers. The product portfolio includes high-end IT products that complement each other and can be combined into complete solutions. In addition, AQAIO offers services such as consulting, marketing support, logistics, training and technical support. About Comodo Comodo delivers next generation cybersecurity solutions to protect businesses, schools, and government organizations in today’s risk filled business environment. Headquartered in Clifton NJ, Comodo’s global development team and threat intelligence laboratories deliver innovative, category leading, solutions for a company’s endpoints, network boundary, and internal network security. Thousands of companies and organizations rely on Comodo’s technology to authenticate, validate, and secure their most precious asset—information—and to combat constant cyberattacks and threats like ransomware from wreaking havoc on a global scale. For more information about Comodo’s partner program, visit https://www.comodo.com Contact Details Carolyn Muzyka +1 973-859-4000 carolyn.muzyka@comodo.com Company Website http://www.comodo.com August 18, 2020 10:32 AM Eastern Daylight Time Video Image News Release Fine Hygienic Holding Holds Global Live Stream Pole Vaulting Competition “Who is the FINEst Pole Vaulter in the World?” Fine Hygienic Holding Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturers of hygienic paper products, has exciting news for sports fanatics everywhere as it announces plans to host its first ever spectacular live virtual Pole Vaulting competition, “Who is the FINEst Pole Vaulter in the world?” with world champion competitors participating from all across the globe. The live virtual event will consist of three of the world’s top pole vaulter champions who will be vaulting from three countries across the globe; each participant will set his own bar height and will be live streamed online as they vault. Sports fans can watch this live event on www.finestvaulter.com . The list of participants includes; EJ Obiena of the Philippines, Asian Gold Medalist and record holder and will be vaulting in Italy. Paweł Wojciechowski, who will be vaulting in his home country, Poland, and is the current European pole-vaulting champion and previous world champion. Finally, Matt Ludwig, US Indoor Champion and will be vaulting in his home country, the United States of America. Remarking on the upcoming competition, FHH CEO, James Michael Lafferty, said, “The entire world has been collectively put through the ringer this year, and though we are slowly starting to get back to a semblance of the ‘new normal,’ it’s still a major adjustment. I don’t think people realize just how significant sporting events are in our lives and now that they’re gone, we’re all feeling the loss. “This event is unlike anything ever done before; it’s an elite competition with real prize money and some of the pole vaulting’s most incredible athlete’s—all completely live streamed to the world who will be watching as one competitor wins the title of the ‘FINEst Pole Vaulter in the World.’ Most importantly, we believe that this event will be so much more than just entertainment. This competition will give all of these athletes, who are all going to Tokyo 2021, some chances to compete and prepare for the Olympic Games. It will also bring back some excitement and optimism, giving people something to look forward to and encouraging them to keep their spirits up as we continue to move through what has been an extremely difficult year.” The global competition will be organized and sponsored by Fine and is set to take place on August 17 at 9:00 am US Eastern Standard Time. Just like any true competition, the stakes for the live virtual event are real. Each of the three competitors will have an equal chance to take home the first-place title and cash prize which stands at USD 20,000. The remaining second and third placings will also each have a cash value of USD 15,000 and USD 10,000. Though the competition will be a virtual event, all participants and organizers involved will be taking the highest level of hygienic precautions to ensure the health and safety of everyone involved. The competitors themselves will be wearing Fine Guard Sports Mask, the world’s only hygienic face mask enhanced with the Swiss patented Livinguard technology, proven to effectively kill germs, bacteria and viruses, including Coronavirus. The sport of Pole Vaulting is a track and field event dating back to ancient Greece, in which an athlete uses a long and flexible pole as an aid to jump over a bar set at varying heights with the highest recorded jumps reaching up to 5-6 meters. About Fine Hygienic Holding Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and the MENA region’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. With its commitment to becoming “the shining star of the Arab FMCG business world,” FHH focuses on wellness, sustainability, state-of-the-art production processes, pioneering CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions in addition to personal protective equipment (PPE). Contact Details Margaret McGarvey +1 312-357-6120 mmcgarvey@apcoworldwide.com Company Website https://www.finehh.com/ August 07, 2020 07:51 AM Eastern Daylight Time Image
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